Norway is introducing changes to the Advertising Act. Retouched photos of social media influencers will carry a special label. The definition of retouching also includes popular filters in social media, and influencers' posts will be treated as advertising if they are paid for them.

Read more in the article by Noizz (in Polish only).

If you want to take a look behind the scenes of the teenage influencer culture, we encourage you to watch "Jawline." This entertaining and eye-opening portrait of influencer culture reveals the world behind social media stardom.

JAWLINE, dir. Liza Mandelup

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